Report: Apple’s TV Service Would Let You Skip Ads and Still Pay Media Companies

Apple

Apple has a new trick up its sleeve as it tries to launch a long-awaited television service: technology that allows viewers to skip commercials and that pays media companies for the skipped views. For more than a year, Apple has been seeking rights from cable companies and television networks for a service that would allow users to watch live and on-demand television over an Apple set-top box or TV. Talks have been slow and proceeding in fits and starts, but things seem to be heating up. In recent discussions, Apple told media executives it wants to offer a “premium” version of the service that would allow users to skip ads and would compensate television networks for the lost revenue, according to people briefed on the conversations. Consumers, of course, are already accustomed to fast-forwarding through commercials on their DVRs, and how Apple’s technology differs is unclear.

Read the full story at JessicaLessin.com.

Report: Google is Working on a Streaming TV Service

Google

Google has approached media companies about licensing their content for an Internet TV service that would stream traditional TV programming, people familiar with the matter say. If the Web giant goes ahead with the idea, it would join several other companies planning to offer such “over-the-top” services, delivering cable TV-style packages of channels over broadband connections. Chip company Intel and Sony are both working on similar offerings, while Apple has pitched various TV licensing ideas to media companies in the past couple of years. If launched, the Internet TV services could have major implications for the traditional TV ecosystem, creating new competition for pay TV operators that are already struggling to retain video subscribers. Existing online video players like Netflix, Hulu and Amazon offer on-demand TV, but the latest efforts are aimed at offering conventional channels, allowing consumers to flip through channels just as they would on cable.

Read the full story at the Wall Street Journal.

Sony’s Internet-Based TV Service Will Carry Viacom’s Channels

Sony

Sony has reached a preliminary agreement with Viacom to carry the media company’s cable channels on its planned Internet-based TV service, a person familiar with the matter said, a significant boost for the Japanese company as it races to secure content rights against technology firms vying to offer similar services. Sony plans to stream traditional cable channels as well as on-demand content over the Internet, posing new competition for cable, satellite and phone companies which have long sold subscription TV services. Several other companies including Intel and Google also are planning Internet-based TV services and have been on the hunt for programming rights. A Sony deal with Viacom, owner of MTV, Nickelodeon and Comedy Central, would be the first major content deal for one of the new entrants to become public.

Read the full story at The Wall Street Journal.